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Next2Friends Most Creative Video Contest Extended

News, Hans 2 Comments »

We’ve been having so much fun with all the videos that have been submitted that we’ve decided to extend the deadline for the Next2Friends Most Creative Video Contest! We are pushing the deadline to May 31st, 2008. That’s one more month to showcase the talents of the Next2Friends community. Here are a couple of videos that have been submitted so far. My including them here has no bearing on their prospects for winning. I am not a judge of the contest, I’m merely showing the diverse style of videos we have been receiving. We welcome any and all videos for our contest! So keep the submissions coming!

Here’s one from the Quizbowl team:

And here’s another one that is totally of a different style by Next2Friends user Naren:

Remember you could win the following prizes:The 1st place winner will receive an Apple iPod Touch, a $150 iTunes voucher and a Next2Friends T-Shirt.

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The 2nd place winner will receive a $100 iTunes voucher and a Next2Friends T-Shirt.

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The 3rd place winner will receive a $50 iTunes voucher and a Next2Friends T-Shirt.

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For complete details visit this previous post:

The Next2Friends Most Creative Video Contest Details

Good luck and keep them coming!

Real Life,

Real Time,

Real People,

www.Next2Friends.com

Hans Erik
Content Marketing Director
Hans at Next2Friends dot com

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Mobile Coupons in Advertising

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A recent publication by Juniper Research asserts that Mobile Coupons will soon flood the wireless world, and that by 2011, 3 billion will have been issued with an estimated savings of nearly $7 billion.

The advantages to Mobile Coupons are quite clear. Digital Delivery makes them nearly free, greatly reducing the cost of advertising campaigns. They have a higher conversion rate due to the fact that they are delivered to, stored, and redeemed using a customer’s mobile phone, they show an increase in Average Revenue Per Unit, and they greatly reduce customer fraud.

Juniper also identifies some of the obstacles standing in the way of Mobile Coupon adoption. Some retailers have resisted the move because it would require that they update older laser scanner technology that doesn’t recognize the newer CCD codes delivered as Mobile Coupons.

What is notably absent from the report is any mention of the enormous possibilities that Proximity-Based Marketing will hold for the future of advertising and specifically Mobile Coupons. Real-Time Proximity awareness could allow retailers to broadcast Mobile Coupons to users when it matters most; when they are in the vicinity of their store. Further, Mobile Social Networks like Next2Friends can interface with user data so that the coupons sent are actually relevant to the likes and needs of the user. This will have far reaching implications in centers of dense retail space such as malls.

Mobile Coupons will surly revolutionize the concept of the coupon, but by failing to address the greater possibilities of Proximity-Based Marketing, Juniper may have underestimated their reach. Of course, time will tell.

Real Life,

Real Time,

Real People,

www.Next2Friends.com

Hans Erik
Content Marketing Director
Hans at Next2Friends dot com

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China Mobile Ltd. Profits Up

Hans 1 Comment »

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China Mobile Ltd., the biggest wireless provider in China reported a surge in profits driven by a growing user base in rural areas. China has some 520 million mobile users currently and that number is expected to keep climbing. According to the announcement made today, China Mobile has seen a 37.2% increase in first quarter profits.

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“Through our continuous expansion into the rural market, our subscriber growth maintains a strong growth momentum and the average monthly net additional subscribers for the first quarter reached 7.60 million, representing an increase of 33.9% compared to the average monthly net additional subscribers of 5.68 million of last year,” says the first quarter Operational Data sheet.

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They go on to caution that the mainly rural users that this increase represents added up to a slight decrease in average revenue per minute due to the low-end nature of usage. Regardless, the growth in China’s mobile usage is only expected to rise as more robust networks come online. Beijing and seven other cities have been testing a 3G network that follows China’s own TD-SCDMA protocol. This will have far reaching ramifications for Mobile Social Networks such as Next2Friends which enable an ever growing array of options for mobile users like live streamed video from mobile devices.

Real Life,

Real Time,

Real People,

www.Next2Friends.com

Hans Erik
Content Marketing Director
Hans at Next2Friends dot com

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Next2Friends Begins Rolling Out Updates

News 2 Comments »

Next2Friends has had a face lift! The first thing you’ll notice is the much clearer home page. We’ve recognized the need for something a little clearer and simpler for a while and are quite happy with the modifications. You’ll notice a very clear delineation of all the things you can do with Next2Friends:

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There is also a very simple explanation of how to use Next2Friends Live, the only way to broadcast and upload video from your cell phone that is TRULY live, not delayed buffered streams!

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And there is an ever-increasing list of updated features like the new Dash that allows you to keep track of all the latest moves your friends make. Think media-rich News Feed:

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And real cool new Profile changes such as the ability to adjust and edit your avatar and, my personal favorite, the ability to Blog from within your profile!

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And that’s just the surface. Underneath it all is the fact that Next2Friends is an exciting intersection of Social Networking and Mobile Technology like none other!

Real Life,

Real Time,

Real People,

www.Next2Friends.com

Hans Erik
Content Marketing Director
Hans at Next2Friends dot com

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Cell Phone Service for the Poor

Hans 2 Comments »

Do we need any more evidence that cell phones are becoming the most important piece of technology today? The Federal Government has approved TracFone Inc. to supply cell phone service to low income people in 10 states. Commissioners approved the action on Wednesday and said that TracFone met the eligibility requirements needed to participate in it’s program to subsidize low income users.

TracFone will be reimbursed for the losses it incurs through the federal Universal Service Fund, which aids in providing telephone service to high-cost areas, such as rural and low-income urban communities.

TracFone will begin offering it’s discounted service to customers in NewYork, Alabama, Virginia, Pennsylvania, Connecticut, Massachuesettes, North Carolina, Deleware, New Hampshire, Tennesee, and Washington, D.C.

There is growing concern that the poor are at a considerable disadvantage because of their lack of access to the internet. With the cost of owning a computer and an internet connection still too high for most of America’s poor it looks as though access to cellular technology could be a step in the right direction. Cell phone technology is improving at break-neck speeds and could possibly be an alternative way for people to gain valuable access to the internet.

TracFone currently has 9.5 million customers in the U.S. but with the announcement of their participation in the FCC’s program, I’m sure they can expect to see quite a bump in usage. I hope this program helps the disadvantaged. It looks to be a great start!

Real Life,

Real Time,

Real People,

www.next2friends.com

Hans Erik
Content Marketing Director
Hans at Next2Friends dot com

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What Does it Mean to Be Home?

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I recently returned to my hometown of Minneapolis and had a few thoughts on the word ‘home’. I’ve been living in New York City now for about 8 months. It has been a wonderful experience overall, but the journey has definitely been pocked with difficulty. The biggest difficulties for me have been adjusting to the cultural differences between the Midwest and the East Coast. There is a term in Psychology called code-switching where, typically, minorities will speak differently when dealing with the majority population as a way to ease the interaction. They sort of wear a “face” to get by and then show a different “face” to people of their own culture. I think I’ve experienced a faint glimmer of this being a Midwesterner on the East Coast. It’s a little different in that I don’t actually speak differently out here, but I am constantly being reminded that the social norms and graces that I was so used to and navigated unconsciously are quite different here. An example might be how people out here seem to more openly discuss intimate details about their life much quicker than in the Midwest.

But what I’d really like to focus on are some of the thoughts and feelings I had upon returning ‘home’. What struck me as I deplaned and walked amongst my fellow Minnesotans was that there wasn’t a person I saw who I didn’t feel I sort of ‘knew’. I saw a Hmong family saying goodbye to each other. I went to school with many Hmong, worked in a kitchen for two years with almost exclusively Hmong and even learned to speak a little Hmong. Even though I didn’t know them specifically, I at least have an idea about what it means to be Hmong. I saw various young white kids walking around. I was young and white in Minneapolis, I felt I understood their awkwardness, the sort of blank looks on their faces and the difficulty of growing up in the slightly suppressed Northern European cultural tradition that seems to dominate Minnesota. And the list went on, everywhere I looked, any cross-section or ‘grouping’ of people you could identify I felt like I had some connection to, some understanding of where they were coming from, because I did, I’d lived and worked and grown in and amongst Minnesotans nearly all my life.

Now, I know this can sound a bit like stereotyping, if you say I didn’t really ‘know’ any of the people I saw, you’d be right. They each are individuals with a unique combination of likes and dislikes and particular characteristics. But if every individual is an intersection of hundreds, or maybe even thousands, of variables then I felt I shared more of those variables in common with Minnesotans than New Yorkers. I don’t know what it’s like to grow up in Staten Island as opposed to Bed-Stuy Brooklyn or upstate New York. I didn’t do any of those things nor do I know anyone who did. And the list goes on there as well, thousands of variables that make up a life living in and growing up in New York.

That said, I am constantly meeting and getting to know more New Yorkers (and transplant New Yorkers) and am broadening my knowledge of different people and the cultures they come from. In fact, my interest in meetings different people and broadening my experiences drove my interest in moving here. I am getting exactly what I was after. And it feels great sometimes. But sometimes I long for things to be a little easier, for my experiences to be validated and just understood, and thus far, Minnesotans still hold that for me. It’s a double edged sword. Comforting and somehow boring at the same time. Weird, huh? I think for now I’m happy to have less comfort and more excitement. Who knows, that may change. But what if I one day return ‘home’ only to find that it isn’t ‘home’ anymore? Hmm…sounds like a song, or a theme for a book or movie, in fact I think that might be one of the archetypal stories we tell ourselves again and again. I love those pesky universal human themes!

Real Life,

Real Time,

Real People,

www.Next2Friends.com

Hans Erik
Content Marketing Director
Hans at Next2Friends dot com

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